February 24, 2015
Microgaming is well-known for coming out with a lot of different branded slots. These games work out because they're able to combine the brand with excellent gameplay that makes sense in the context of the theme being used. This is a lot different than some of the competition which expects the brand alone to carry a game with very basic and standard gameplay that players quickly get tired of. With a new announcement this month, Microgaming has shown that they're looking to appeal to a very wide range of players with the addition of a new game based on the Bridesmaids movie.
The film was initially released in 2011, and it features Kristen Wiig, Rebel Wilson, Melissa McCarthy and Maya Rudolph. It's about a 30-something woman who takes on the Maid of Honor spot for her best friend's wedding and realizes that it's not all fun and games. It's a hilarious movie, and you'll be able to relive it over and over again through Microgaming's slot edition. The game isn't going to be released until 2015, but we do know that it will be a five-reel video slot that's going to be released on mobile as well.
Microgaming CEO Roger Raatgever said, "Bridesmaids is a comedy classic! The storyline, characters and genuinely hilarious stand-out scenes combine to make it one of the most successful comedy films of all time. We're thrilled to have signed another licensing agreement with Universal. Furthermore, the brand adds a completely new dimension to our branded game portfolio – we're excited for its launch later in the year." Clearly Microgaming is happy about this release, and it's going to be really interesting to see how it performs this summer among a number of other competitive titles.
Ever since starting the online casino software industry single-handedly in 1996, Microgaming has been at the top of the pack for almost 20 years. They have completely dominated an industry that centers around keeping players happy and innovating with new titles and ideas. With hundreds of games to choose from, they know that they have to keep pushing forward if they don't want to fall behind, and that's exactly what they do through constant innovation and new titles that show they aren't resting on their laurels. We're sure players are very excited about the upcoming Bridesmaids release, and so are we.
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